According to statistics, the second quarter of 2010 online shopping market in China continued rapid growth of transaction size of 111.23 billion yuan, up 97.5%.
Clothing online shopping transactions, as the largest category, online shoppers continue to rise. 2009, Chinese apparel network of subscribers will exceed 80 million purchase, accounting for the proportion of Qi Cheng online shoppers more than the proportion in 2011 will exceed 80%.
Apparel e-commerce from 2007 hot start, has now become the largest commodities trading online shopping category. Apart from a handful of several well-known apparel e-commerce businesses, the market a large number of existing e-commerce platform for small and medium apparel no less than 1000. Down to a particular commodity, such as men's shirts, the homogeneity of the platforms and products are many, but want to stand out in many enterprises, the difficulty can be imagined.
Single e-apparel market, competition is relatively more dispersed. Women among the most decentralized market competition, is still not particularly evident in several competitive advantages of enterprises. And ladies can be further subdivided, such as the field of underwear, underwear B2C Although many, but at present most of the market vigorously promoted in the early period, and more money to shop by size, not to form a stable core of competitive advantage. In comparison, men's market has emerged at least a few quick Scale Growth companies, but men's market can be broken down into more areas, such as specially shirt products, specializing in custom suits and so on.
Overall apparel e-commerce in this market space is large enough for many new entrants to set aside a lot of room for development. Rate of survival of the fittest in the clothing e-commerce industry, gradually speed up. The market continuing to be out of the old and new enterprises to enter, which is especially evident in 2010. Also catch on clothing in the early to mid-year e-commerce businesses are omitted.
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