The unique design, fine workmanship and high prices make Chanel, Armani, Dior and other branded apparel has been in a "top international" aura, but also embraced by many consumers, however, the Shanghai Industrial and Commercial Bureau recently clothing in random checks of these top four percent of the substandard products.
In these clothes, the prices are a thousand dollars; the highest price reached 60,000 yuan last year and Beijing urban residents per capita disposable annual income of 3 times. However, such "top" Fashion is flawed, formaldehyde, PH value of excessive.
Again and again into the international top brand "quality gate", which for a long time cult brand customers in China is undoubtedly a heavy blow, "get someone likely to be pleased," became the most vivid description. Sources revealed that low quality "top" shoes, because Western companies to consider global expansion strategy, intends to differentiate the production, delivery of products to markets in developing countries sometimes "plays" some.
This also should be reflective of domestic producers of similar products. For some time, its own brand of domestic and international top brands in the contest seems to always go into consumers trust domestic brands far less than foreign brands. For big countries like China Textile some sad for this phenomenon.
Product quality is always the most powerful proof that when exposed to foreign top-quality brands, the domestic clothing and footwear producers should be aware of their situation, while ensuring quality, rapid increase in own-brand awareness, develop high-end market. While many of China's own brand has become a international top brand, the Chinese market will no be underestimated.
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